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Alba
Simon
Senior Product Manager
Adidas
Alba is a skilled in product and project management in agile environments. Passionate about communication and innovation with a core focus on user experience. She is curious, energetic and enjoy exchanging different points of view. Born and raised in Sydney, fluent in Spanish and German, she's always looking for something new to learn.
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16 May 2024 15:45 - 16:15
How to Build Products that are not only User-Centered, but also built with the Ecosystem they need to Thrive
This session explores user-centricity and how to consider the appropriate Ecosystem needed for Product Success. While user-centricity remains key to building products that delight consumers, without the appropriate ecosystem, any product is doomed to fail. As complex as satisfying our users can be, the interconnectedness of numerous stakeholders and conflicting priorities in small and large organizations, makes balancing of user-centricity and ecosystem design a task that can only be conquered by the best product managers.

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